Before Eden & Rhode, I was a plumber, a soldier, a bodybuilder & nutrition coach.
I've worn many uniforms, but none interested me quite as much as what lingerie does.
In every past chapter, I learned what it meant to carry strength quietly. To move through spaces where women were often underestimated.
I searched for lingerie that could keep up with women like us - strong, ambitious, and ever-evolving. Too often, it was either delicate but impractical, or functional yet uninspired.
Lets blur the line between underwear and outerwear & have fun with it.
Eden & Rhode is our story. Together, we can redefine lingerie and its place in the modern woman’s life.
We're strong, ambitious and powerful & our wardrobe should reflect that.
Chloe Rhodes, Founder
Experience the Magic In Store
From 16-22 December 2025 ONLY!
Terrace Level 4, Shop 3, Queen's Wharf, 100 George St, Brisbane City QLD 4000
Our first collection The Discovery Collection will be available to shop online from 23 December 2025.
Subscribers who join our Early Access list will be able to shop online from 16 December 2025, during launch week, before the public release.
Yes, absolutely. Our pop-up boutique will be open to the public at Queen’s Wharf Brisbane, and walk-ins are welcome.
For the best experience and a proper fitting, we highly recommend booking a dedicated fitting and styling session it ensures you have one-on-one time with Chloe and the perfect fit.
Each 30-minute session includes a personalised bra fitting, and a guided styling experience using garments in store. You will also receive an exclusive discount if you decide to purchase.
Our pop-up runs from 16 – 22 December 2025, open daily from 10 AM – 6 PM.
You can book your fitting session directly through our website the booking link is located at the top of this page. Simply select your preferred date and time during launch week to secure your spot.
If you have any trouble finding the link, just send us a message on any of our platforms and we’ll happily share it with you.
Don’t worry you can still sign up for early online access. Our online store opens 23 December, but subscribers can shop from 16 December.
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