Once upon a time

I was a plumber

Before Eden & Rhode, I was a plumber, a soldier, a bodybuilder & nutrition coach.

I've worn many uniforms, but none interested me quite as much as what lingerie does.

In every past chapter, I learned what it meant to carry strength quietly. To move through spaces where women were often underestimated.

I searched for lingerie that could keep up with women like us - strong, ambitious, and ever-evolving. Too often, it was either delicate but impractical, or functional yet uninspired.

Lets blur the line between underwear and outerwear & have fun with it.

Eden & Rhode is our story. Together, we can redefine lingerie and its place in the modern woman’s life.

We're strong, ambitious and powerful & our wardrobe should reflect that.

Chloe Edan Rhodes, Founder

The Visual Story

A Different Kind of Uniform

Nine years in the ADF. Warehousing first, then physical training instructor. The army taught me discipline I didn't even know I needed.

Then I Became a Plumber

I left to find myself and somehow ended up under sinks. I loved every second of it.

The Stage Changed Everything

Bodybuilding was the first time I truly backed myself. That confidence never left.

I Signed the Papers

The scariest and most exciting thing I'd ever done. Eden & Rhode was officially real.

I Flew to China Alone

The trip that changed everything. I found a supplier, a process — and a brilliant new friend.

Third Time Lucky

Two trips in and still no factory I trusted. The third one? Perfect.

The Very First Sample

It arrived and honestly, we had a long way to go. But it was a start

Getting Closer

Eight samples later and we finally had something I was proud to put on a model.

The Product Arrived

I unloaded, hand tagged and quality checked every single piece. It took three days. Worth it.

The Day It All Made Sense

Our first shoot. Seeing the brand come to life in front of me - I'll never forget it.

We Launched

I packed every first order myself. Hired a pop-up for a week so people could actually try it on.

More Women, More Stories

The second shoot reminded me why I started. Every body, every shape the lingerie just works

Real Reviews Coming In

Five stars. Hearing from customers around Australia is the best part of all of this

Still in the Trenches

Packing orders, fixing systems, figuring it out. This is the part nobody photographs.

What's Next

New designs are coming. Everything starts as a sketch from my head and I can't wait to show you.

Our Misson

Lingerie engineered for living 

Born in Brisbane, Australia, Eden & Rhode redefines what it means to wear lingerie. Designed to move with your day, not dictate it. Each piece is a balance of structure and softness, sensuality and strength. We create lingerie that’s meant to be seen, worn, and lived in.

Our Philosophy

At Eden & Rhode, lingerie isn’t the afterthought it’s the foundation.
Every piece is designed with purpose: to empower confidence, embrace comfort, and inspire versatility. From the morning meeting to an evening out, our designs blur the line between lingerie and outerwear, giving women the freedom to express themselves without compromise.

The Design

Each garment is meticulously crafted from premium materials then combined with thoughtful structure and support. Every curve, clasp, and contour is refined through countless samples to achieve the perfect fit that flatters and feels effortless.

Our production partners share our obsession with detail and craftsmanship, ensuring every piece that carries the Eden & Rhode name meets the highest standard of luxury.

The Experience

From the moment you receive your Eden & Rhode package, we want you to feel something special.
Each order arrives in our signature magnetic box that is minimal, weighty, and designed to be kept. Because we want your lingerie to feel like a gift to yourself something that you can feel proud and confident to wear everyday.

From the Founder

Eden & Rhode was born from my desire to create lingerie that actually fits your body, your lifestyle, and your confidence.
As a designer, ex soldier, and bodybuilder, I’ve lived in both structured worlds and creative ones and this brand is where those meet. It’s for women who want to feel powerful, beautiful, and comfortable in every moment.
Chloe Rhodes, Founder & Creative Director

Our Promise

We design for real women - every curve, every moment, every version of you.
Every Eden & Rhode piece is made to feel luxurious, confident, and personal from the craftsmanship of the product to the unboxing experience itself.