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From Plumber to Power Lingerie

Chloe Eden Rhodes is not your typical fashion founder. From working as a plumber and serving in the Army to becoming a professional bodybuilder, her life has been shaped by strength, discipline and ambition.

Through Eden & Rhode, Chloe is challenging delicate, impractical lingerie with wearable pieces designed to support the modern woman proving that what sits closest to your skin can also be a quiet source of strength.

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Australian Army

Plumber

Bodybuilder

worlds largest fabric market - china

First product arrivals

the journey in picture form

I have tried many paths in life, but this is my purpose it's the way I believe I can give back to other women.

Thank you for following the journey and helping make great things happen.

Our process

thoughtfully designed in Australia

Every Eden & Rhode design is hand-drawn and thoughtfully created by our founder, Chloe. Each piece is original to us, so you won’t find the same designs anywhere else.

our Mission

Lingerie that lives with you

Designed in Brisbane for women who want lingerie that's as wearable as it is beautiful. Supportive, refined and made for every day.

Designed to fit

Every curve, clasp and contour is carefully considered to create a fit that feels as good as it looks.

made to Last

Premium materials, exceptional craftsmanship and uncompromising quality in every piece.

its More Than an Order

Every piece arrives in our signature magnetic keepsake box because the experience should feel just as special as what's inside.

Made for Real Women

Designed to move with you, flatter your shape and become the lingerie you reach for first.

From chloe

I created Eden & Rhode because I couldn't find lingerie that truly balanced comfort, confidence and beautiful design. This is lingerie made for real life.