Why us?
We care about more than just how lingerie looks.
We care about how it fits, feels and supports you in everyday life.
Our pieces are thoughtfully designed in Australia, and as a small Australian business, every detail matters to us from the products we create to the experience you have shopping with us.
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Adjustable
Our designs are made to fluctuate with you throughout the day, week, month and years you own it.
Wearable
Designed to fit seamlessly into your everyday wardrobe not just for special occasions or date nights
Quality
Every detail has been carefully considered and tested, from the fabric to the final finish. The result is a bra designed to last.
Innovation
We test and adjust our products to fit real women's bodies. We're committed to innovation that serves you better, every season.
From Plumber to Power Lingerie
Chloe Eden Rhodes is not your typical fashion founder. From working as a plumber and serving in the Army to becoming a professional bodybuilder, her life has been shaped by strength, discipline and ambition.
Through Eden & Rhode, Chloe is challenging delicate, impractical lingerie with wearable pieces designed to support the modern woman proving that what sits closest to your skin can also be a quiet source of strength.
Bunni H
They promised it would hold up my 'saggy mum boobs' and it does!
Aleisha
My eden & rhode lingerie makes me feel like I have purpose every time I leave the house. If its for a coffee catch up or a night out with my ladies, it makes every outing feel like an event.
Alex
One of the most comfortable bras I have worn! I did a test run at work and there was nothing poking or digging in or needing to adjust.
Naomi
I felt confident and comfortable in my set and they are both also super comfortable!
Clare M
The fabric is sooo soft and the quality is perfect!! I feel so luxurious in it, and I cant wait to wear this as a staple top in Melbourne. 🖤
Chelsea
I absolutely love it! even fits during pregnancy with my fluctuations
Kasey G
This is the most comfortable but beautiful bra I’ve ever owned. Great adjustability, and nothing rubs or digs in. Would absolutely recommend!
Vikki
So flattering and supportive! Very versatile with different outfits - makes me feel so feminine and sexy yet classy all in one.
Nikita
I wouldn't usually wear something like this but I actually feel really comfortable in it.
Stefania
I felt absolutely divine, feminine and strong when I put my set on. 10/10 comfort
Chloe (the founder)
Okay, maybe I have a biased opinion because I designed them but it both of them as so amazing and comfortable - also super versatile for your wardrobe
Shaniece
I feel confident in this even with a mum tum, but also it's so nice to have underwear I can tighten around my tiny waist. Usually this kind of stuff does't fit my shape.
underwear designed for more
There are countless ways you can style our products, we like to see it as the power layer in your outfit.
The Style
The Underwear
Every Eden & Rhode design is hand-drawn and thoughtfully created by our founder, Chloe. Each piece is original to us, so you won’t find the same designs anywhere else.